AI-powered products built in public.

A product studio around thinking, building, shipping, and automation. Flagship products. Builder tools. Everything AI-first.

View Products Watch me build live

Products

Flagship bets

100%

Built with AI

What this site is

BilbroSwagginz.com is a product studio.

I build AI-powered tools and ship them publicly. Some are flagship products. Some are supporting tools. All of it is documented as it happens, from first commit to launch.

The Vibe Coding Stack

A connected set of tools for thinking, building, capturing, and shipping.

Each product works on its own. Together they cover the full loop from messy idea to shipped software to published content. Each piece does one thing well and feeds into the next.

1. Capture

VoiceForge

Speak ideas, get usable text. Feeds into everything else.

2. Think

ActuallyShip

Decide what to build. Scope it. Get a build-ready brief.

3. Build

ActuallyShip IDE

Execution environment for turning plans and prompts into shipped code.

4. Reflect

MeCoach

Step back. Clearer thinking, better decisions, stronger forward motion.

5. Share

SocialForge

Turn build progress into content drafts. Publishing as part of the workflow.

capture → think → build → reflect → share → repeat

Early access, not a finished bundle.

Some of these tools are live. Some are still being built. The stack is real and I use it daily, but it is early. If you want to try the tools as they ship, join the list. When enough of the stack is ready, there will be a bundled offer for people who want the whole thing.

See individual products Get notified when the bundle ships

The flagship bets.

These are the products getting the most focus, investment, and iteration right now.

MeCoach

Live

AI coaching that helps you think clearly and move forward.

Structured AI coaching sessions that help you reflect, reframe, and figure out what to do next. Live on iOS and Android.

Coaching / AI Product

Visit MeCoach

Penny

Live

An AI receptionist that answers, books, and confirms — 24/7.

Penny answers your business calls in a natural voice, books appointments on your calendar, and texts confirmations to both sides. Never miss another lead.

AI Phone / SMB

Hear Penny

Builder & Creator Tools

Systems, tools, and experiments.

Supporting tools that power the workflow, plus early experiments worth tracking.

ActuallyShip

Early Access

The thinking layer before your coding agent.

ActuallyShip helps builders turn messy ideas into clearer decisions, tighter scope, and build-ready briefs before they start building.

Builder Workflow / AI Product

View ActuallyShip

SocialForge

In Progress

A draft-first social content workflow for builders.

Turns build logs, ideas, and progress updates into social drafts so you can post without context-switching out of your work.

Content Ops / Automation

View SocialForge

ActuallyShip IDE

In Progress

An execution environment for shipping with AI.

A builder-focused environment for turning plans, prompts, and product context into real execution.

Builder Tools / IDE

View ActuallyShip IDE

VoiceForge

In Progress

Fast capture for spoken ideas, notes, and workflow input.

Speak an idea, get clean text back. Pipe it into ActuallyShip, SocialForge, or wherever you need it.

Input / Capture / Voice

View VoiceForge

CallShield

Early Access

A privacy-first call blocker for GrapheneOS.

Screens spam and unwanted calls on-device — without becoming your default dialer or reading your call log.

Privacy / Android

View CallShield

ClawStudio

Live

Turn books and scripts into finished narrated videos, at scale.

A video engine that converts text into polished narrated typography videos — audiobooks, Shorts, and serial devotionals — with word-synced captions and automatic publishing.

Creator Tools / Video

View ClawStudio

TurboScribe

Live

Private, GPU-accelerated transcription you control.

Upload a recording, watch it process, and export clean transcripts — without routing your files through a third-party service.

Transcription / Tools

View TurboScribe

Stage Build Show

In Progress

Watch AI build real, shippable software live.

A livestream where an AI coding agent builds a real project on stream while an AI narrator calls the play-by-play. Every round ships a playable, deployed artifact.

Live / Content

Watch on YouTube

elon-hat

Live

Put on the Elon hat. Make the call.

A Claude Code skill that runs your business decision through Elon Musk's operating playbook — the Algorithm, first-principles limits, idiot index, one-metric-that-matters, vector-sum alignment, 50%-probability timelines.

Developer Tools / Claude Code

Get elon-hat

matt-skills

Live

A curated pack of battle-tested Claude Code skills.

A curated library of Claude Code skills, distilled into reusable slash commands for decision-making, code review, performance, writing, and shipping.

Developer Tools / Claude Code

View matt-skills

Peek inside

Real screens from real apps.

Not mockups. These are live builds in active use.

Featured

MeCoach

Mentor + coach. Built for iOS and Android.

Tool

VoiceForge

Desktop dictation with lifetime stats.

The Arcade

Games built from scratch, playable in your browser.

Udderly Abduction: Barrage

Playable

Retro bullet-hell. Pilot a UFO, steal cows, dodge insane bullet patterns, and fight bosses. Global leaderboard included.

View all games

Build log

What's actually happening, week by week.

Jun 22, 2026Site

matt-skills catalog + site-wide UX pass

Ported the matt-skills pack into the site as a native /skills catalog — browsable for free, with the pack for sale — then ran a premium accessibility and UI polish pass across every page.

Jun 21, 2026CallShield

CallShield reaches release candidate

The privacy-first GrapheneOS call blocker hit feature-complete — on-device spam screening, blocklist/allowlist, quiet hours — with a full test suite. Hardware-tested; finalizing signing and distribution.

Jun 12, 2026ClawStudio

ClawStudio goes self-publishing

ClawStudio's video engine now runs channels end to end: full-book narrated listen editions, auto-mined Shorts, and scheduled serial devotionals that post on their own.

Jun 7, 2026VoiceForge

VoiceForge v1.6 staged

A 57-bug hardening pass, 4x-lighter recording, Wayland hotkeys, and a full UX overhaul staged for the next VoiceForge release.

Jun 6, 2026Penny

Penny goes live for pilots; safety hardening

Penny, the AI receptionist, went live for early pilots — answering calls, booking on the calendar, and texting confirmations. Hardened MeCoach and Penny against prompt-injection with crisis-safety carve-outs.

Apr 24, 2026Brand

Bilbro brand system + Swaggin Labs

Shipped the Bilbro mascot brand — 24 character poses, sprite sheets, logo, and palette — and stood up the Swaggin Labs preview, a livestream-native AI build studio.

Apr 21, 2026matt-skills

matt-skills: first commercial product

Locked in the matt-skills pack as the studio's first commercial product — battle-tested Claude Code skills sold as a bundle through a Stripe checkout pipeline.

Apr 19, 2026SocialForge

SocialForge pre-launch hardening

Hygiene pass before SocialForge goes external. Structured logging, standardized error envelopes, paginated endpoints, timing-safe cron auth. 247 tests passing across the stack.

Apr 15, 2026MeCoach

Coaching backend made provider-agnostic

MeCoach's backend is now env-driven. The coaching model can swap providers without code changes, clearing the path to running the fine-tuned model in production.

Mar 23, 2026Site

Vibe Coding Stack + full site polish

Added the Vibe Coding Stack ecosystem section, renamed products for clarity, added a trial CTA for ActuallyShip, and ran de-slopify + bug hunter passes.

Mar 22, 2026Games

Arcade + Udderly Abduction: Barrage

Shipped the Games section with the first playable title. Full browser game with global leaderboard powered by Neon Postgres.

Mar 22, 2026Site

BilbroSwagginz.com v2 launched

Full site rebuild with scroll animations, build log, and email capture.

Mar 20, 2026ActuallyShip

ActuallyShip planning flow v2

Rewrote the brief generation pipeline. Faster context parsing, cleaner output.

Mar 18, 2026SocialForge

SocialForge draft engine prototyped

First working version of the idea-to-draft pipeline. Supports Twitter and LinkedIn formats.

Mar 12, 2026MeCoach

MeCoach coaching framework defined

Mapped out the reflection loop model. Four stages: prompt, reflect, reframe, commit.

What I care about

I'm interested in products that make people:

Move faster

Think more clearly

Reduce friction

Use AI more effectively

Turn ideas into output

That usually means building around:

AI coding workflowsProduct clarityAutomationDecision systemsStreaming & contentTools that help people actually ship

Watch me build live

A lot of this gets built in public.

I stream build sessions, fix things live, and show the real process. AI tools, coding agents, and messy iteration included.

Watch on YouTube

Right now

Currently focused on:

Rolling Penny, the AI receptionist, out to its first businesses
Growing MeCoach on iOS and Android
Running ClawStudio's self-publishing video channels
Hardening CallShield for release
Building live on Stage Build Show
Expanding the matt-skills catalog and the Swaggin Labs studio

Stay in the loop

Get a short update when I ship something new. No spam, no fluff.

View Products Watch live builds